Principles Of Pharmaceutical Marketing Third Edition

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Pharmaceutical Marketing: Principles, Environment, and

Pharmaceutical Marketing Principles, Environment, and

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Pharmaceutical Marketing Technology 3rd Edition Chinese

Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles of marketing including marketing as a process, marketing effectives in the pharmaceutical environment, and coverage of marketing brand and generic drugs with special emphasis on direct-to-consumer advertising and the impact of social media and technology.This is the third edition of this well respected and widely adopted Principles of Marketing.Pharmaceutical Marketing: Principles, Environment, and Practice.

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